When you’re running an outreach campaign, it’s a golden rule that you need to be doing two things:
- Targeting ONE specific audience
- Putting ONE offer infront of this audience
- Giving your audience ONE action they need to take to move forward
The problem that many sales people have is that after prospects visit your website link, they get completely distracted by everything on there:
- Your blog
- Your lead magnets
- Your range of services (especially if you offer services for people that aren’t them…)
That’s why landing pages convert over 3 times more cold traffic when compared with websites.
You need a landing page that takes your prospects on a journey and at the end of that journey, tells them the specific action they need to take, whether that’s filling out a form, booking a call, or signing-up.
- Grab attention by calling out your audience and hitting a pain point
- Tell them the outcome they’ll get from working with you
- Show them proof that you’ve achieved this outcome for businesses like theirs
- State who your offer is for and who it isn’t for
- Introduce yourself, explain your process and provide some value to your audience
- Eliminate any potential objections that may have arisen
- Tell your prospect what to do to have you solve their problem for them
A landing page structured like this is guaranteed to drive more conversions than a website.
What are you waiting for? There are tons of landing page builders out there. Go make one!