{"id":24,"date":"2022-12-23T21:38:30","date_gmt":"2022-12-23T21:38:30","guid":{"rendered":"https:\/\/funnelstosales.com\/?p=24"},"modified":"2022-12-23T21:39:11","modified_gmt":"2022-12-23T21:39:11","slug":"should-i-use-a-landing-page","status":"publish","type":"post","link":"https:\/\/funnelstosales.com\/?p=24","title":{"rendered":"Should I Use a Landing Page?"},"content":{"rendered":"\n<p>When you&#8217;re running an outreach campaign, it&#8217;s a golden rule that you need to be doing two things:<\/p>\n\n\n\n<ol>\n<li>Targeting ONE specific audience<\/li>\n\n\n\n<li>Putting ONE offer infront of this audience<\/li>\n\n\n\n<li>Giving your audience ONE action they need to take to move forward<\/li>\n<\/ol>\n\n\n\n<p>The problem that many sales people have is that after prospects visit your website link, they get completely distracted by everything on there:<\/p>\n\n\n\n<ul>\n<li>Your blog<\/li>\n\n\n\n<li>Your lead magnets<\/li>\n\n\n\n<li>Your range of services (especially if you offer services for people that aren&#8217;t them&#8230;)<\/li>\n<\/ul>\n\n\n\n<p>That&#8217;s why&nbsp;<strong>landing pages convert over 3 times more cold traffic<\/strong>&nbsp;when compared with websites.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" data-id=\"25\"  src=\"https:\/\/funnelstosales.com\/wp-content\/uploads\/2022\/12\/Best-Tips-and-Ways-to-Build-the-Right-Sales-Funnel-for-Your-Business-twitter.png\" alt=\"\" class=\"wp-image-25\" srcset=\"https:\/\/funnelstosales.com\/wp-content\/uploads\/2022\/12\/Best-Tips-and-Ways-to-Build-the-Right-Sales-Funnel-for-Your-Business-twitter.png 1024w, https:\/\/funnelstosales.com\/wp-content\/uploads\/2022\/12\/Best-Tips-and-Ways-to-Build-the-Right-Sales-Funnel-for-Your-Business-twitter-300x150.png 300w, https:\/\/funnelstosales.com\/wp-content\/uploads\/2022\/12\/Best-Tips-and-Ways-to-Build-the-Right-Sales-Funnel-for-Your-Business-twitter-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>You need a landing page that takes your prospects on a journey and at the end of that journey, tells them the specific action they need to take, whether that&#8217;s filling out a form, booking a call, or signing-up.<\/p>\n\n\n\n<ol>\n<li>Grab attention by calling out your audience and hitting a pain point<\/li>\n\n\n\n<li>Tell them the outcome they&#8217;ll get from working with you<\/li>\n\n\n\n<li>Show them proof that you&#8217;ve achieved this outcome for businesses like theirs<\/li>\n\n\n\n<li>State who your offer is for and who it isn&#8217;t for<\/li>\n\n\n\n<li>Introduce yourself, explain your process and provide some value to your audience<\/li>\n\n\n\n<li>Eliminate any potential objections that may have arisen<\/li>\n\n\n\n<li>Tell your prospect what to do to have you solve their problem for them<\/li>\n<\/ol>\n\n\n\n<p>A landing page structured like this is&nbsp;<strong>guaranteed to drive more conversions<\/strong>&nbsp;than a website.<\/p>\n\n\n\n<p>What are you waiting for? There are tons of landing page builders out there. Go make one!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re running an outreach campaign, it&#8217;s a golden rule that you need to be doing two things: The problem that many sales people have is that after prospects visit your website link, they get completely distracted by everything on there: That&#8217;s why&nbsp;landing pages convert over 3 times more cold traffic&nbsp;when compared with websites. You &#8230; <a title=\"Should I Use a Landing Page?\" class=\"read-more\" href=\"https:\/\/funnelstosales.com\/?p=24\" aria-label=\"More on Should I Use a Landing Page?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/funnelstosales.com\/index.php?rest_route=\/wp\/v2\/posts\/24"}],"collection":[{"href":"https:\/\/funnelstosales.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/funnelstosales.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/funnelstosales.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/funnelstosales.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24"}],"version-history":[{"count":2,"href":"https:\/\/funnelstosales.com\/index.php?rest_route=\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/funnelstosales.com\/index.php?rest_route=\/wp\/v2\/posts\/24\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/funnelstosales.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/funnelstosales.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/funnelstosales.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}